WORK EXPERIENCE

Co-Founder / Crelucin Business Coaching

Charlotte, NC / 2023- Present

Guiding Business and Organization Owners from Reactive to Proactive, Sustainable Success!

Crelucin™ Business Coaching specializes in supporting business or organization owners in the for-profit and nonprofit sectors.

Executive-level personalized, end-to-end business coaching and deliverables that allow you to master your company’s destiny and deliver reproducible and sustainable results by….

• Guiding you step by step to identify, prioritize, strategize, operationalize, implement, and monitor the work needed throughout your entire business or organization development cycle, aiming for ongoing enhancement, progress towards sustainability, and overall improvement.
• Employing the latest in coaching and consulting methodologies, technology, and business insights, ensuring you receive cutting-edge advice and solutions.
• Offering a holistic coaching experience that supports not only business or organizational success but also personal development and well-being.
• Empowering continued growth through education, tools, knowledge, and confidence to make informed decisions and lead your success.
• Guiding your business towards sustainable growth and ethical practices, recognizing the importance of social responsibility and environmental stewardship in today’s economy.
• Committing to excellence in all I do, continually seeking feedback and opportunities for improvement.
• Exceeding your expectations and contributing positively to the business coaching industry.

Startup Advisor / MyLÚA Health

Brooklyn, NY / 2023- Present

MyLÚA Health (https://www.linkedin.com/company/myluahealth/) is a digital maternal care platform that predicts and manages the risk of maternal complications. Its mission is to reduce maternal morbidity and advance health equity through inclusive data analytics and collection, personalized patient education, and interventional care measures. MyLÚA Health’s predictive capabilities and patient-centric approach allow health plans and physicians to detect, escalate, and mitigate the risk of life-threatening maternal conditions.

J’Vanay Santos, MyLÚA’s CEO and Co-founder (https://www.linkedin.com/in/jvanay-santos/), along with the company’s executives, are committed to establishing equitable maternal healthcare as the norm.

• Our vision is to make equitable maternal healthcare the standard.
• MyLÚA offers an artificially intelligent, HIPAA-secure, digital health platform that engages patients, healthcare providers, and payers on a single system for pregnancy and postpartum care management.

Startup Advisor / DantalFynd

New York City, NY / 2023- Present

DentalFynd is the newest directory designed for fee-for-service dental patients, leveraging AI technology to assist dental practices in their growth. Our mission is to make exceptional dental care accessible to all. At this time, we’re excited to offer a complimentary listing on DentalFynd to a limited number of dentists. If you’re a dentist interested in this opportunity, feel free to send a message or connect with the CEO, Tobi Bosede, on LinkedIn directly at linkedin.com/in/tobibosede. You can also browse the DentalFynd website at https://dentalfynd.com/.

• Our mission is to make exceptional dental care accessible to all.

Chief Member

New York, United States / 2023- Present

Skills: Product Innovation · Startups · Communication · Cross-functional Team Leadership · Sales · Customer Satisfaction · Technological Innovation · Program Management · Financial Analysis · Corporate Strategy · Stakeholder Relationship Building · Marketing Strategy · Leadership · International Business Development · Business-to-Business (B2B) · Teamwork

Board of Directors – Marketing Committee Chair

Kentucky, United States / 2023- Present

Drive meaningful change by raising awareness, engagement, and support to promote the company’s groundbreaking maternity program and amplify the impact of a holistic approach to expectant mothers’ essential services. Collaborate with cross-functional teams to gather insights, develop key messages, and ensure consistent communication across all touchpoints. Safeguard and enhance Zora’s Cradle brand identity, ensuring messaging and visuals accurately reflect the program’s values and objectives.
• Play a pivotal role in addressing the persistent racial disparities in maternal morbidity and infant health, particularly among black women, while tailoring marketing efforts to resonate with their needs, fostering increased participation and support.

VP Go-To-Market / Upstream USA

Charlotte, NC / 2021- 2023

• Responsible for leading and operationalizing a new go-to-market sales and policy team, process, and programmatic work to develop, implement, and track an integrated national strategy to improve access to contraception and reduce unplanned pregnancies across the US.
• Responsible for delivering on national growth goals, service penetration, ROI, customer satisfaction, continuous improvement, and aligning high-performing national directors in a high-growth healthcare transformation 20-employee business unit, in a 224-employee company.
• Held full financial responsibility for a $50M+ budget.
• Created the organizational structure and processes and implemented cross-functional training that delivered on first-year sales goals during pandemic uncertainties.
• Created a strategy that sets a path for delivering three-times the growth in 2023.

Deputy Director / Upstream USA

Charlotte, NC / 2019 – 2021

• Led the North Carolina start-up and 60-employee cross-functional team in the business development and operationalization of a statewide, multi-year public health initiative to improve access to contraception and reduce unplanned pregnancies across North Carolina. This included business infrastructure build and management across our NC teams (Partnerships, Quality Improvement, Training, Measurements, Evaluations, and Learning) to provide health centers with technical assistance and training that will expand equitable same-day access to a full range of contraceptive options, leading to improved health and community outcomes.
• Created the North Carolina business/program development and penetration strategy.
• Created and operationalized the business and cross-functional deployment processes.
• Held full financial responsibility for a $72M budget.
• Delivered half of North Carolina’s 5-year sales penetration goal within the first year of development.

President & Founder / Mednovin, Inc.

Charlotte, NC/ 2017 – 2019

• Drove company strategy development and execution, including business plan development, financial planning, and executive development to push adaption of medical innovation and interoperability by streamlining mobile care for Veterans with diabetes.

• Demonstrated company viability to the federal government, leading to consideration for $365,000 in grants with $5.5M in revenue potential by utilizing business case, business model, medical billing and revenue cycle, and solution value proposition.
• Collaborated with Patent Attorney to establish Mednovin, Inc. as an S Corporation under the Internal Revenue Service (IRS) Code of 1954; created and filed Articles of Incorporation with the North Carolina Secretary of State; developed the company’s bylaws.
• Developed, communicated, and implemented the company’s vision, mission, and overall direction; formulated and implemented a strategic plan to meet company goals; built, maintained, and strengthened work relationships with other associations to achieve desired results for both parties.
• Worked with cross-functional internal teams to ensure compliance with federal organizations such as the IRS, SEC, VA, etc.; prepared annual reports and shareholders and director minutes; confirmed yearly corporate status with the North Carolina Secretary of State Records.

Director of Operations / AmerisourceBergen/Lash Group

Fort Mill, SC / 2014 – 2017

• Had full P&L responsibility for a $20M revenue business unit and led 140 employees (senior managers, program managers, quality managers, and associates) in providing strategic design and delivery of programs that continuously improve patient access to pharmaceutical products and adherence to therapy.
• Managed team in the development, commercialization, and deployment of 6 new drug access and adherence programs; achieved BU revenue increase of 14% during the first year and another BU revenue increase of 50% during the first 2.5 years.
• Worked with Strategic Account Managers (SAMs) to develop customized patient access programs for new pharmaceutical clients; partnered with providers, patients, advocates, and payers to deliver quality therapeutic programs.
• Managed day-to-day business unit operations and annual budget to ensure smooth work progress of all units involved, including scheduling, medical billing, benefits verification, and denied claims assistance; delivered annual projected program and business unit revenue; created and facilitated quarterly reports to clients and senior leadership.
• Directed development of individual development plans for all BU employees; led the creation of a unique shared QA support structure with the Quality Organization; oversaw customer support processes to enhance customer satisfaction.
• Strategized with executive leadership and internal teams to create and deliver new technology infrastructure in response to market and industry trends; responsible for ensuring the company’s legality and conformity to established regulations.

Commercialization Leader / General Electric Energy

Charlotte, NC / 2011 – 2014

• Led 30-member cross-functional sales team through the identification, prioritization, and execution of new growth initiatives for the $12B global energy services business; monitored baseline and synergy growth from executed launches.
• Generated $801M in incremental revenue in three years by driving the creation of a sales playbook and opportunity tracker and identifying infrastructure alliances required for execution excellence; facilitated growth opportunities and market research plan/design.
• Created and operationalized a consistent and reproducible process to identify, prioritize, and execute New Product Introduction (NPI) and non-NPI growth initiatives, identifying 10 new growth opportunities with a revenue potential of $1B.
• Generated $100M in first-year revenue by identifying gaps and creating strategies in commercialization approach for new services and software offerings; conducted assessments of potential partners and developed processes to support negotiations.
• Prioritized top six competitors and developed action plans and strategies that minimized the identified three areas of major competitive threats, which set the foundation for a 10% increase in win rate; identified new niche opportunities and delivered new marketing strategies.
• Trained sales staff in a new commercialization approach to improve customer engagement and transactions; understood competitor trends and partnered with customers to deliver quality services; provided routine updates and reports to the senior leadership team.

Mid-Tier CT Segment Leader / General Electric Healthcare

Waukesha, WI / 2006 – 2011

• Had full P&L responsibility for a $50M annual business and led a 15-member cross-functional team through the development and implementation of CT mid-tier marketing plan; developed the overall strategic direction for product line exposure and sales.
• Projected $1 billion in first-year global sales by directing a cross-functional team through the development and rollout of new marketing and sales mechanism and customer-focused value selling; trained approximately 250 sales employees across US; worked with external partners for growth and customer satisfaction.
• Led Healthcare Finance Services initiative to create financial tools (customized leasing, Usage Based Billing pilot) specific to mid-tier Computed Tomography (CT) customers that contributed to 10% growth in market share.
• Developed and implemented business research lead-generation activity that resulted in $18 million in opportunities for Computed Tomography (CT) and $32 million in other medical device and Practices Management improvement SaaS technology opportunities for GE Healthcare.

• Produced CT mid-tier website that led to a 15% increase in visits that enhanced exposure to the product line and increased profitability for the modality; ensured compliance to operational standards; created strategies to improve client acquisition and retention

Global Business Development Leader / Eastman Kodak Health Group

Rochester, NY / 2000 – 2006

• Held leadership roles and full P&L responsibility for a $600 million global revenue business; led 10 direct and 50+ indirect reports across strategic marketing, business development, opportunity identification, and revenue generation.
• Facilitated $8.9 million in new incremental revenue by delivering new laser imaging film to market, providing continuous improvement in film quality and durability; organized and synthesized data into analyses to provide insights for strategic and operational initiatives.
• Increased market penetration from 80% to 90% by leading Group Purchasing Organization strategic modeling efforts, enhancing product margins, and reducing business erosion from 20% running rate to 15%; worked with senior management to develop and execute plans.
• Provided a 15% annual revenue increase by strategically positioning and commercializing six new products across the US, Japan, and Western Europe; oversaw financial modeling and competitor analyses, strategic project development, and growth opportunities.
• Designed and executed new 65% margin equipment and software business for the acquisition, screening, diagnosis, and networking of retinal imaging medical devices; assisted in developing analytic and strategic frameworks to produce new idea generation.
• Petitioned Private Payers and the CMS to create new CPT codes and medical billing model for new innovative medical solutions.

President / Chinon America, Inc.

Rochester, NY / 1998 – 2000

• Promoted to lead a team of three executives from across the business landscape to acquire and dissolve a $35 million Japanese Kodak subsidiary, Chinon America, Inc.
• Delivered 50% cost savings and 20% workforce reduction by directing legal, tax, funds collection, litigation, asset liquidation, and financial affairs of the $35 million acquisition and dissolution of Chinon American, Inc.

OTHER RELEVANT EXPERIENCE

Director, Health, Safety, and Environment, Eastman Kodak HSE Group
Visiting Nurse Service Administrative Support, Visiting Nurse Service, Rochester, NY
Planned Parenthood Front Desk Supervisor, Planned Parenthood, Rochester, NY
Cancer Research and Development Technician, Diagnostic Productds Inc, Rochester, NY
Pathology Technician, Genesee Hospital, Rochester, NY
Cytology Technician, Genesee Hospital, Rochester, NY
Dietary Technician, St. Mary’s Hospital, Rochester, NY